Creating the Appearance of Science Essay Example | Topics and Well Written Essays - 750 words

Creating the Appearance of Science - Essay Example Additionally, the allegations made against Hwang as to the non-validity of his findings will be discussed. The work of Hwang Woo Suk was aimed at successful cloning as well as furthering stem cell research. Based on Hwang’s findings however, it was alleged that Hwang was guilty of fraud, embezzlement and of violating multiple bioethical regulations. It was also alleged that Hwang had been dealing with the Russian Mafia in order to obtain samples of mammoth DNA for the purposes of cloning. Hwang was also accused of utilizing money intended for research, toward his own personal financial gain. Pertaining to bioethics, Hwang was also accused of purchasing human eggs in exchange for IVF treatments, thus violating a law which prohibits the buying or selling of human eggs or sperm. Specifically, this law makes it illegal for one to sell one’s eggs or sperm in exchange for any personal gain. Although the currency was in fact a treatment, as opposed to monetary exchange, it is still viewed as a means of personal gain for the individual selling or trading the genetic material. Hwang’s work was relevant to a highly controversial and also growing field of Scientific research. Stem cell research and bioengineering are on the cutting edge of modern Science and the race is on to see who is able to achieve breakthroughs in this area which benefit the human race without violating bioethical laws and regulations. When Hwang released his findings and the findings of his research team, scientists from around the world were eager to learn the details of the research as well as to confirm the viability and authenticity of that research, â€Å" Hwang electrified the scientific Most of the work involved in stem cell research has been motivated by aspirations of improving and lengthening human life spans. One possibility for successful cloning, is the harvesting of human organs for perfect blood and tissue matches with that of the recipient. Additionally, stem

Procurement Logistic and Supply Chain Management - British Coursework - 1

Procurement Logistic and Supply Chain Management - British Consolidated Agricultural Machinery - Coursework Example BCAM is headed by James Irvine, Managing Director holding 40% of the shares while Tom Irvine is the Production Director with 25% shares in the company. The company was established 100 years ago by the Irvine family which came into existence during the mass industrialization of UK agricultural sector manufacturing tractors and a wide range of associated agricultural equipment like harvesters, balers, mowers and sprayers. Over these years, BCAM was able to build a good reputation in the market but lacked innovation and neglected both product and market development failing which the company was not able to react to the demand and had to face stiff competition, mainly from Europe, USA and the Far East. As supply chain management and procurement logistics are important in efficient, smooth and continuous functioning of the company, this paper critically analyses the supply chain management process of British Consolidated Agricultural Machinery (BCAM), its consequences on the operation and management of the company and evaluating different approaches of supply chain management to benefit the company in terms of improved procurement and supply chain management. According to Mentzer (2001) supply chain management is the systematic, strategic coordination of the traditional business functions within a particular company and across businesses within the supply chain for the purposes of improving the long-term performance of the individual companies and supply chain as a whole. Further Hugos (2006) states that supply chain management is the coordination of production, inventory, location and transportation among the participants in a supply chain to achieve the best mix of responsiveness and efficiency for the market being served† Various definitions from different authors concentrate mainly on the flow of goods and materials within the company for timely production, cost-effective  operations and better customer service which is not evident or persistent in the supply chain process of BCAM. The supply chain process at BCAM did not meet any of the essential criterions as suggested by several authors in Mentzer (2001).

Romeo and Juliet and Much Ado About Nothing Essay Example for Free

Romeo and Juliet and Much Ado About Nothing Essay Introduction William Shakespeare was noted for his marvellous works in making plays such as Much Ado about Nothing and Romeo and Juliet. It is these two plays that will be analysed, comparing the love scenes, and showing how women, love, power and marriage in the time of Shakespeare, as his plays have a reflection on some aspects of the culture at his time. Romeo and Juliet In Romeo and Juliet, the lovers which were Romeo Montague and Juliet Capulet, had a secret, albeit forbidden relationship, due to their families in an ongoing feud with each other. Juliet, at the young age of 13, was pressured, and eventually commanded to (or else she would be disowned), marry Count Paris. This shows that around the time of Shakespeare, parents could make their daughter, even at young ages, marry a man even if they didnt want to. When Romeo and Juliet first glanced eyes on one another, fell in love and got married, showed how Juliet, defied her fathers wishes for her to marry someone. That he had chose for whatever reason. This showed that women were, at the time of Shakespeare, moving from a male dominated system, to a system where females were becoming self-dependant on their choices, showed when she chose Romeo over Prince Paris. As Capulet discovered the body of Juliet (when she faked her death) her father calls it as having it deflowered his daughter. Deflowered can be taken in two definitions as dictated in the dictionary: _1._ _To take away the virginity of (a woman)._ _2._ _To destroy the innocence, integrity, or beauty of; ravage._ _The American Heritage ® Dictionary of the English Language, Fourth Edition  copyright  ©2000 by Houghton Mifflin Company. Updated in 2003. Published by Houghton Mifflin Company. All rights reserved._ In this situation, it can be taken as both, but is more directed towards the second meaning, that Juliet had not reached the full age of a person, robbing her innocence of her young age, robbing her of lifes pleasures. When Romeo discovered the body of Juliet in the Crypt, not knowing that she was only in a drug induced coma, killed himself, in an attempt to join her in the afterlife with poison, while the same thought crossed Juliets mind when she awoke and saw the dead body of her love, Romeo; suiciding with his dagger in the process. This suicide was against the beliefs of Catholics, (which they were a both part of) who believed suicide will lead to Hell, and instead of the Religion of Love, and how the belief was instead that the suicide of two lovers with the intention of meeting one another will lead them to paradise. This showed the love that Romeo and Juliet had for each other; it went beyond the levels set by their families religion, and them crossing into another. Much Ado about Nothing In Much Ado about Nothing, the main characters, Claudio, Hero, Benedick and Beatrice, are each in a relationship. Claudio, who had recently returned triumph at war, falls in love with Hero, the beautiful young daughter of Leonato (the governor of Messina) and the cousin of Beatrice. Claudio discusses with his friend Don Pedro, the nobleman from Aragon about marrying Hero, within a few days of seeing her. The speed in which Claudio wanted to marry Hero is a demonstration of Love at First Sight, which could show how some people at around Shakespeares time, if they liked someone, asked in a short duration of time, to marry him/her. Marriages in this play were straight-forward, with the to-be Husbands being given a chance to decline marrying the other, which was what Claudio exactly did, after being shown what he believed to be shown Hero having sex with another man. With the constant arguments between Benedick and Beatrice in the play, they exchanged numerous vows, comments, offenses; to each other. But they were, in reality, in love with each other, as they exchanged comments that could easily be linked to admitting love such as this: _BENEDICK: What, my_ _DEAR_ _Lady Disdain! Are you yet living? BEATRICE: Is it possible disdain should die while she hath such meet food to feed it as Signior Benedick? Courtesy itself must convert to disdain, if you come in her presence._ This extract from the play shows that although Beatrice and Benedick are trading with each other negative comments, they are doing it in a playful manner, in a way that does not do that much damage, and expresses love. If Benedick truly did not like Benedick, he wouldve not used the word dear when he was addressing Beatrice In the above extract. The language of the time was in such a manner that it was possible to mix love and distain in the same sentence, something that has unfortunately not being carried on into modern English. Love was expressed also by writing poems, such as when Benedick was writing a poem for Beatrice and vice-versa. Although at the end of the play they spoke as if they did not love each other, the poems they wrote each other spoke for what they really had in their hearts. Shakespeares many poems also showed that people showed affection to each other in many forms, like writing poems to each other at around his time. Comparison of the Two Plays Romeo and Juliets love scenes are of young people falling in love. In Much  Ado about Nothing, a similar view is held between Claudio and Hero, but not in Benedick and Beatrice. Their love was more of a traditional way of loving, by slowly finding out if someone they loved had any sincerity towards them; whereas in Romeo and Juliet, they skipped that principle and went straight into the relationship parts of things, and agreed to be married in only one night. Women were presented in Romeo and Juliet as under men, whilst in Much Ado about Nothing they appeared like they had more rights and privileges. However, in both plays, intentions to marry were both conducted; the differences being that Romeo did not ask permission from either his father or Juliets father to get married, and instead only asked her to marry, whilst Claudio had to ask Leonato, Heros dad for her hand in marriage. This showed some people around Shakespeares time were moving from the idea that you had to ask permission to get married, and instead only asked the person they intended to marry for permission. Saying that, the actual marriage ceremony was similar, the difference being that Romeo and Juliet held their marriage privately with no witnesses except themselves and the Friar due to the situation, whilst in Much Ado about Nothing, there was a large group of people witnessing the marriages. This showed that people around that time could have their marriage conducted privately or publicly. The way the characters from both expressed love to each other was different. Romeo and Juliet expressed their love for each other in a very passionate, and fiery way, while Benedick and Beatrice had theirs disguised in the way they spoke to each other, and how they felt to one another. Claudio and Hero had a relationship, although they had a different way of expressing it. They did not make out with each other, nor did they use disguised words, they had a more indirect relationship. This ultimately shows how love was in Shakespeares time; it could be  expressed in many ways, as it is today. Conclusion Romeo and Juliet, and Much Ado about Nothing, were a reflection of Shakespeares times, the way love, power, marriage and women were at the time. His plays portrayed how he interpreted the customs were of the time, as well as give an insight into the language of the time (although he did invent many words into it).

Market and economic analysis of Cadburys

Market and economic analysis of Cadburys Cadbury was formed by a merger in 1969 . Since then the business has expanded into a leading international confectionery and beverages company. Through an active programme of both acquisitions and disposals the company has created a strong portfolio of brands which are sold in almost every country in the world. Cadbury has nearly 54,000 employees and produces Fast Moving Consumer Goods (FMCG). Its products fall into two main categories: Confectionery Beverages. Its portfolio of brands include leading regional and local brands such as Schweppes, Dr Pepper, Orangina, Halls, Trebor, Hollywood, Bournvita, and of course, the Cadbury masterbrand itself. These Products are sold in a range of countries depending on consumer preferences and tastes. The core purpose of Cadbury is working together to create brands people love. It aims to be judged as a company that is among the very best in the business world successful, significant and admired. The company has set five goals to achieve this, one of which relates to Corporate Social Responsibility (CSR) To be admired as a great company to work for and one that is socially responsible to its communities and consumers across the globe Cadbury plc is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. It has number one or number two positions in over 20 of the worlds 50 largest confectionery markets. Cadbury also has the largest and most broadly spread emerging markets business of any confectionery company. With origins stretching back nearly 200 years, Cadburys brands include many global, regional and local favourites including Cadbury, Creme Egg, Flake and Green Blacks in chocolate; Trident, Clorets, Dentyne, Hollywood, Bubbaloo and Stimorol in gum; and Halls, Cadbury Eclairs and The Natural Confectionery Company in candy. (Cadbury, 2010). Impact of social welfare and industrial policy initiatives on Cadburys and the wider community The Cadbury Foundation, set up in 1935, is a corporate foundation working under charity commission guidelines, now funded by Kraft Foods.   The Foundation believes, as the Cadbury Brothers did all those years ago, that making a positive difference in our local community is not only good news for the community but also good for business. They want The Cadbury Foundation to make the most impact possible in local communities.   The Foundation therefore focuses its funding on the areas which we think are really important, they reflect the needs of everyday environment: employability, enterprise, the environment, London 2012, and health and welfare.   Doing this means that we can focus our funding and help to make a bigger impact.   The Foundation is managed by the Chair, Neil Makin, a retired Cadbury executive, and six trustees.   They meet three times a year, in the Spring, Summer and Autumn to consider requests for funding . The Cadburys group has a Corporate Community Investment strategy of Creating Value in the Community. This focuses on creating community partnerships that generate real, sustainable added value in: Education and enterprise Health and welfare The environment. EIRIS (Ethical Investment Research Service) survey 2002 commended the company for its carefully structured community involvement programme. CTB is also a member of the Business in the Community Percent Club; CTBs community contribution was around two of its UK pre-tax profits. In 2001 CTB launched its Community You Can Make a Difference programmes to maximise the impact of the business, its employees and community partners. Over 1,500 of the companys 7,000 workforce have been involved so far. Stakeholder expectations Cadbury Schweppes core purpose is Working together to create brands people love. The success of the organisation in meeting this purpose can be measured in terms of the value created for shareholders. However, this success is achievable only if the company respects its commitment to every one of its stakeholders. CTB believes in creating prosperous, educated and socially inclusive communities, not only because this is part of the companys heritage but because it is the right thing to do and makes good business sense. Corporate Community Investment has always been a core part of CTBs business philosophy. It is also something that its stakeholders expect. Stakeholders are the groups and individuals that play a part in an organisation. The external environment Successful businesses seek to create a fit between their line of business, way of operating and external environment. In recent years, there have been attempts to make UK society more inclusive. Groups that used to be treated as outsiders (e.g. disabled people, single parent families, people living in areas of poverty and educational disadvantage) are being brought into the mainstream of social and economic activity. The current UK government is promoting social inclusion and the part that businesses can play in bringing it about. For example, the government has encouraged businesses to work in partnership with government agencies and the local community to: Improve education and training opportunities Support small local businesses Promote housing projects Create employment opportunities through Welfare to Work programme. In the modern world the obligations of business to society have broadened and companies like CTB are building on a heritage of good citizenship in a more strategic way. CTBs community contributions take many forms e.g. cash grants, sponsorship, donations in kind, as well as the time, effort and skills that CTB people put into the communities in which they live and work. Impact of macro-economic policy and the influence of global economy on Cadburys. Here is a terrific example of how a long established business sees an emerging economy not just opportunity for growing sales and profits but also as a centre for production. MY evaluation of the impact of macro-economic policy is Spurred on by rising incomes and consumer demand, Cadburys is hoping to consolidate its dominant position in the Indian chocolate market by encouraging coconut plantations to switch production and establish a much bigger cocoa production capacity in India. The incentives to expand cocoa supply in India are strengthened by the 30% tariff imposed on imports of cocoa into India from countries such as Ghana and the Ivory Coast. The FT reports that Cadburys is hoping to source all of its cocoa beans domestically by 2015 and coconut farmers may hold the key as cocoa seedlings grow alongside coconut palms in southern India and therefore do not require fresh clearing of forests for plantations. The FT article claims that Cadbury controls more than 70 per cent of the chocolate market in India with a presence in 1.2m stores while Nestlà © controls about 25 per cent. It enjoys a dominant position in a market where sales are rising by more than 20 per cent per year. Reinforcing that market dominance is key for Cadburys it has spent heavily on marketing revamped chocolate brands in the Indian market including heavy cricket-related sponsorship but having a domestic supply chain will do more that pure marketing plays to keep their profits rising. Embroiled in what looks likely to be a protracted takeover bid from Kraft, Cadburys has suffered a blow with the news that its share of the UK confectionery market has dipped below 30 per cent for the first time in a while. The Times reports that Cadburys chunk of the chocolate market by value slipped 1.7 per cent to 29.8 per cent last month, the first time that it has fallen below 30 per cent all year. Market share of Mars, its biggest rival, slipped 0.6 per cent in the period. There are signs that aggressive pricing of basic chocolate bars by discount retailers such as Aldi and Lidl is having an effect; so too is the growth of sales for own-brand bars offered by Tesco, Sainsburys and the ongoing battle for customers between Waitrose and Marks and Spencer. Some customers have complained about a 75% rise in the price of a 230g bar of Dairy Milk in the last 12 months. High world cocoa prices have explained some of the price hike but Cadburys tactic of launching a new 100g bar priced a t  £1 had led some to claim that their are deliberately trying to anchor their prices at a higher level to raise profit margins as a defence against the takeover bid. The decline in market share suggests that chocoholics are more price sensitive than Cadburys might have forecast. More than 3,000 Cadbury employees face a three-year pay freeze unless they opt out of the confectioners final salary pension scheme. New owners Kraft Foods, the US food group, has told 3,600 staff that they must accept a pay cap after it discovered an obscure clause in Cadburys pension trust deed that makes it almost impossible to close the scheme. Kraft did not know about the clause, which is at least 30 years old, until after it acquired Cadbury for  £11.6bn ($17.6bn). A person with knowledge of the Cadbury pension fund said he did not know why such an unusual clause existed, but it could be linked to Cadburys Quaker heritage and its doctrine of giving a fair deal to staff and suppliers. Kraft is forcing employees to accept a pay freeze because it believes this is the only way it can get its future retirement costs under control. The scheme is unaffordable going forward, said one person involved Kraft came under fire from British workers over its broken promise to save from closure the Somerdale factory in Keynsham, Bristol, thereby safeguarding 400 jobs Reader M.P., a retired money manger who ran a top-rated fund noted: So Kraft did not do due diligence and now it wants to play dirty. Is it any wonder that American finance is now despised everywhere, even in the U.K! Yves here. So welcome to 21st century capitalism, where management never has to admit, much the less bear the consequences of its errors. Just take it out of the hide of the little guy. My evaluation of the influence of the global economy isThe takeover battle for Cadbury is all but lost, but the political battle may have only just begun. The sight of one of the most famous names in British industry falling to a hostile foreign bid would be controversial at the best of times, yet just months before a general election, the triumph of City short-termism over the job prospects of thousands of manufacturing workers could prove even more toxic than the recent furore over bank bonuses. To make matters worse, the government has already conceded there is little industrial logic behind Krafts bid: all about making a fast buck is how Peter Mandelson dismissed the original approach. The public intervention of the trade secretary marked a major shift in New Labour thinking towards the openness of the British economy, which has hitherto been held up as one our strengths. But with unemployment rising, and British companies blocked from making foreign acquisitions, it has become harder and harder to defend the tendency of British institutional investors to cut and run at the first opportunity. The Tories, who have been suspiciously quiet on the subject, will find it difficult to sit on the fence during an election campaign fought across the dozens of marginal seats in Cadburys West Midlands heartland. A chocolate manufacturer might seem an odd choice of battleground. Though it employs some 6,000 people in the UK (45,000 people globally and many more indirectly) this is no high-tech industry of the future. But politicians of all persuasions are beginning to question the cumulative affect of Britains relatively open market in corporate control. My own estimate is that around 50 leading companies (of a size to qualify for entry to the FTSE-100) have been swallowed up in recent years. In contrast, I can only think of handful of really large acquisitions made by British multinationals: BPs takeovers of Amoco and Atlantic Richfield, Vodafones bids for Mannesman and Airtouch and the distastrous Royal Bank of Scotland purchase of ABN Amro. By any international standards, the roll call of British names to lose their independence is stunning. In fact, its worth reading the rough and ready list I complied in full to see just how many household names have gone The mission and values statement for Cadburys Cadburys means quality, this is our promise .our reputation is built upon quality , our commitment to continual improvement will insure that our promise is delivered Social responsible A case could be made that shareholders will have a different view of social responsibility to employees in a business. The employees seek better pay and conditions, and opportunities for personal development and a career ladder. The shareholders seek increases in share prices and good levels of dividend. However, the two are really interlinked. A company that provides good working conditions and values its employees will benefit from committed, hard working employees who enhance long term profits. Cadbury Schweppes takes its corporate social responsibility agenda seriously. As such it is a member of organisations like Business in the Community, International Business Leaders Forum and the Institute of Business Ethics. These organisations seek to improve the impact companies have on society. A key part of the Cadbury Schweppes approach to business lies in its ethical behaviour and close relationship with its stakeholder groups. As a company it believes that: Respecting human rights and trading ethically is fundamental to the way we work, not just within our owned and operated businesses but also in how we interact with our wider value chain.* In Our Business Principles Cadbury Schweppes continues: We believe that good ethics and good business go together naturally, to produce the best long term results for all our stakeholders. The original Cadbury company was heavily influenced by the Quaker values of the Cadbury family who started the chocolate business over 150 years ago. The Quakers promote justice, equality and social reform. The legacy of these ideals informs Cadburys culture today and unites its many businesses around the world who uphold this heritage and act in an ethical manner. From the outset, Cadbury treated employees with respect and cared for their welfare. The companys site at Bournville, near Birmingham, has always been more than just a factory having extensive amenities such as housing, sports facilities and parks all being part of the original complex Owners Kraft is the main shareholder of Cadbury, U.S. food giant Kraft today won its five-month battle for control of Cadbury after shareholders backed its takeover offer. The vote paves the way for Kraft to snap up Cadbury ending its 186-year history as an independent company. Krafts cash-and-shares deal, recommended by the Cadbury board two weeks ago, values the UK firm at around  £11.4billion. Krafts announcement came after one of its key shareholders revealed it had voted against the firms plans to sell new shares to help fund the proposed Cadbury takeover However, Hathaway, which owns 9.4% of Kraft, said it might change its vote if the final bid does not destroy value for Kraft shareholders. BBC business editor Robert Peston said that, as a result, Krafts plans to buy Cadbury were now in jeopard Products Cadbury chocolate Cadbury Creme Egg Twisted Bar Cadbury Double Decker Curly Wurly Cadbury Dairy Milk Freddo   Cadbury Boost Bournville Creme Egg Caramilk Crispy Crunch Crunchie Dairy Milk Fingers Flake Fudge Mini Eggs Picnic Roses Shots Snack Star Bar Former Brands Aztec (UK) Animals Country Style (UK) Crave (Australia) Creme Egg Mint (UK) Dairy Milk Almond Honey Dairy Milk Orange Chips Dairy Milk with Shortcake Biscuit Dairy Milk with Creme Egg Dairy Milk Crispies Dairy Milk Wafer Double Decker with Nuts Dream with Strawberry Frys Chocolate Chocolate Cream dark chocolate with fondant centre Peppermint Cream Orange Cream Five Centres (no longer in production) Turkish Delight Green Blacks Green Blacks is range of upscale organic and Fair trade chocolate. The Maya Gold variety was the first UK product to be awarded Fairtrade certification in 1994. Green Blacks also produces a range of ice cream, biscuits, and hot chocolate. Milk White Maya Gold dark chocolate with orange and spices Almond Raisin Hazelnut Hazelnut Currant Mint Caramel Cherry Ginger Butterscotch Hazelnut, Almond Brazil Espresso dark chocolate with coffee flavour Dark Almond Sweets Bassetts Liquorice allsorts Fruit Allsorts Desert Allsorts Sports Mixture Jelly Babies Milky Babies Fruity Babies Party Babies Sherbet Lemons Fruit Bonbons Lemon Bonbons Pear Drops Dolly mixture Sweetshop Favourites Assorted Toffees Murray Mints Mint Creams Mint Favourites Imperials Imperials Spearmint Everton Mints Animal Mix Snakes Sour Squirms Sour Squirms Maynards Sours Midget Gems Fuzzy Peach Fruit Gums Wine Gums Swedish Berries Mints and chewing gum Trebor Mints Extra Strong Mints Extra Cool Mints Spearmints Softmints Softmints Peppermint Softfruits Softmints Ice (Pakistan) Mini Mints 24-7 Trident Trident Soft Peppermint Spearmint Tropical Twist Strawberry Smoothie Trident Splash Strawberry and Lime Vanilla and Mint Raspberry and Peach Apple and Apricot Citrus and Blackberry Trident Fresh Oooh Peppermint Aahh Spearmint Coool Lemon Trident Sweet Kicks Mint with Chocolate Hollywood Chewing Gum Original Style Sphere 2 Fresh Sweet Gum Cadbury Adams Cadbury Adams products. Miscellaneous Beverages Bournvita Cocoa Orange Crush (Canada) Cool Ridge spring water (Australia) Export Cola (Australia) Highlights low calorie hot chocolate Highlights Chocolate Highlights Dark Chocolate Highlights Mint Highlights Orange Highlights Fudge Highlights Toffee Highlights Cafà © Latte Highlights Espresso Drinking Chocolate hot chocolate powder Instant Hot Chocolate Passiona (Australia) Spring Valley Juice (Australia) Solo (Australia) Baking Bournville Cocoa Cooking Chocolate Milk Cooking Chocolate Dark Cooking Chocolate Minis Buttons Minis Curls Minis Sprinkles Minis Others Bytes (India) Cadbury Dairy Milk Ice Cream Chocolate chip ice cream Cake Bars Cake Bars Milk Chocolate Cake Bars Fruit Nut Cake Bars Caramel Cake Bars Mint Crisp Cake Bars Orange Crisp Cake Bars Strawberry Jam Chocolate Gateau Chocolate Tart Milk Chocolate Spread (Produced under licence by Premier Foods) Mini Rolls Mini Rolls Milk Chocolate Mini Rolls Caramel Mini Rolls Strawberry Vichy Pastilles (Cadbury France) Employees the last time this was recorded in 2008 it was 71,657 Cadbury is more than a business, it is a British institution with worldwide reach and employees across 60 countries.   So whilst the investors, shareholders and foreign competitors savour the chance to make a quick buck, spare a thought for the 45,000 Cadbury employees who have many more months of uncertainty ahead of them. Stakeholders analysis by Mendelows Matrix for Cadburys Following categorisation of stakeholders in a manufacturing company: Low + Low : Small customers, Small Shareholders High + Low: Major Customers, Central Govt, Media Low + High: Employees, Environmental Groups, Local Community High + High: Institutional Investors, Local Planning Authority A Stakeholder Analysis is an approach that is frequently used to identify and investigate the Force Field formed by any group or individual who can affect or is affected by the achievement of the objectives of an organization. Stakeholder Analysis identifies the ways in which stakeholders may influence the organization or may be influenced by its activities, as well as their attitude towards the organization stakeholders Owners Buyers Employees The power and influence of stakeholders: The extent to which stakeholders affect the activities of an organisation depends on the relationship between the stakeholder and the organisation. Mendelows matrix provides a way of mapping stakeholders based on the power to affect the organisation and their interest in doing so. It identifies the responses which management needs to make to the stakeholders in the different Cadburysannualreport2008 2008 Highlights à ¢Ã¢â€š ¬Ã‚ ¢ Base business1 revenue up 7%; strong growth across emerging markets and focus brands o Good growth across all categories; chocolate up 6%, gum up 10%, candy up 6% o Emerging markets up 12%; five year compound average growth of 12% o Focus brands up 8%; Cadbury Dairy Milk up 11%, Trident up 11%, and Halls up 9% à ¢Ã¢â€š ¬Ã‚ ¢ Underlying margins up 150 bps driven by Vision into Action cost reduction initiatives o Reported margins up 180 bps to 11.9% o Price realisation offset input cost increases à ¢Ã¢â€š ¬Ã‚ ¢ Strong financial performance o Proforma EPS up 16%; up 30% at reported currency o Recommended final dividend of 11.1p (2007: 10.5p); full year dividend 16.4p, up 6% o Improved Return on Invested Capital, up 110 bps o Secure financing average maturity of long-term debt 6 years à ¢Ã¢â€š ¬Ã‚ ¢ Transformation of the business into a category-led pure-play confectionery company o Demerger of Dr Pepper Snapple Group completed in May o Announced a conditional agreement to sell Australia Beverages for  £550m (Except where stated all movements use constant currency see Basis of Preparation on page 3 for impact of exchange) Todd Stitzer, Cadburys CEO said: In 2008, Cadbury completed its transformation into a pureplay confectionery company. Our strong revenue growth and significant improvement in operating margin demonstrate the relative resilience of our focused business model. Whilst we will not be immune from the continued weak economic environment, at this early stage in 2009, we expect to deliver revenue growth around the lower end of our 4-6% goal range and to make good progress toward our goal of mid-teens margins by 2011. Results for the year 2008 The Financial Statements for the year ended 31 December 2008 are presented in the appropriate section of this Report. The summary of performance is as follows: The Group The Company 2008 2007 2008 2007 Nm Nm Nm Nm Turnover 24,298 19,937 21,729 18,018 Loss before Tax (2,848) (4,198) (3,087) (3,987) Group turnover grew 22% (2007: 4%) with Gross Margin at 27% (2007: 23%). Loss before taxation also improved compared to the prior year with a reduction of N1.4 billion or 32%. Loss after tax increased due to the decreased impact of the deferred tax credit in the current year compared to the preceding year. Investment in fixed assets was moderate at N0.6 billion (2007: N0.7 billion) for the year. As a result of the decrease in operating cash flows, there was an increase in overdrafts and short term borrowings of N73.5 million compared to a reduction of N1.5 billion in the prior year. Interest paid increased to N2.1 billion (2007: N1.9 billion) arising from increased borrowings during the year as well as an increase in borrowing rates from an average of 13% in 2007 to an average of 16.5% in 2008. The cost of interest on bank borrowings makes equity re-financing necessary to accelerate the ability to pay future dividends. These results show a good growth of the business in spite of the circumstance of 2006, and reflect the benefits of our strategic focus, which will see us advancing our competitive position even further in Responsibilities of Cadburys to its stakeholders and the strategies Stakeholders Any individual or group that has a legitimate interest in an organisation and what it does and capacity to effect the organisation There are three type of stakeholders in an organisation Internal Connected External Internal Intimately connected and lot of influence over how the organisation run Connected Outside the organisation but have a vested interest in the success of the organisation Shareholders /owners return on inv is their prime interest, ethical performance can be important Bankers security of loan Customer -want the product or service , large customer have influence over price , quality and development Suppliers ­ receive payment External Diverse objective and a vary ability to influence the organisation e.g central government local government pressure group To stakeholders, key legal responsibilities eg consumer employment, disability discrimination and health and safety, diversity and equal opportunities, stakeholder pensions; wider responsibilities including ethical, environmental and ethical practice. (HNC Business, 2010). stakeholders 1. Owners 2. Buyers 3. Employees Cadbury Cocoa Partnership: In 2008 Cadbury set up the Cadbury Cocoa Partnership to secure the economic, social and environmental sustainability of around a million cocoa farmers and their communities in Ghana, India, Indonesia and the Caribbean, through: Improving cocoa farmer incomes: by helping farmers increase their yields and produce top quality beans Introducing new sources of rural income: through microfinance and business support and introducing additional income streams Investing in community led development: to improve life in cocoa communities Working in partnership: Farmers, governments, NGOs, international agencies and local organisations will work together to decide how the funding is spent and turn plans into action This ground-breaking initiative, which is carried out in partnership with the United Nations Development Programme (UNDP) and other partners, marked 100 years since the Cadbury brothers first began trading in Ghana and aims to holistically support the development of sustainable cocoa growing communities. Cadbury is investing  £45 million over 10 years. In June, 2009 Cadbury awarded Gold today for sustainable business practice by Business in the Community in their Corporate Responsibility Index, launches its Geography online educational resource this month. Skills Space supports the work of the Cadbury Cocoa Partnership and the Cadbury Dairy Milk Fairtrade certification. Skills Space enables students to learn about Ghana, how cocoa is grown, the lives of cocoa farmers, the interdependence between Ghana and chocolate manufacturers, and discover more about sustainable farming. Alex Cole, Global Director of Corporate Affairs at Cadbury said: As a global company, we have access to a huge amount of information and resources that can inspire and have real value to young people studying business and associated subjects. We have always received a large number of enquiries from teachers and pupils looking for real-life case studies to support learning in the classroom. Skills Space has been developed in specific response to this demand, and we hope that this new online resource will prove to be a useful tool in their studies. Through Skill Space, Cadbury reflects that it is more important than ever for businesses to acknowledge the impact they have on society and the environment, and commit to tackling the issues, not just because they should, but because its good for business, as acknowledged in the BiTC CR Index. Main Aspects of Porters Five Forces Analysis The original competitive forces model, as proposed by Porter, identified five forces which would impact on an organizations behaviour in a competitive market. These include the following: à ¢Ã¢â€š ¬Ã‚ ¢ The rivalry between existing sellers in the market. à ¢Ã¢â€š ¬Ã‚ ¢ The power exerted by the customers in the market. à ¢Ã¢â€š ¬Ã‚ ¢ The impact of the suppliers on the sellers. à ¢Ã¢â€š ¬Ã‚ ¢ The potential threat of new sellers entering the market. à ¢Ã¢â€š ¬Ã‚ ¢ The threat of substitute products becoming available in the market. Understanding the nature of each of these forces gives organizations the necessary insights to enable them to formulate the appropriate strategies to be successful in their market. (Thurlby, 1998). The Degree of Rivalry: The intensity of rivalry, which is the most obvious of the five forces in an industry, helps determine the extent to which the value created by an industry will be dissipated through head-to-head competition. The most valuable contribution of Porters five forces framework in this issue may be its suggestion that rivalry, while important, is only one of several forces that determine industry attractiveness. à ¢Ã¢â€š ¬Ã‚ ¢ This force is located at the centre of the diagram; à ¢Ã¢â€š ¬Ã‚ ¢ Is most likely to be high in those industries where there is a threat of substitute products; and existing power of suppliers and buyers in the market. The Threat of Entry: Both potential and existing competitors influence average industry profitability. The threat of new entrants is usually based on the market entry barriers. They can take diverse forms and are used to prevent an influx of firms into an industry whenever profits, adjusted for the cost of capital, rise above zero. In contrast, entr

Development Of Cruise Industry And Time Sharing

Development Of Cruise Industry And Time Sharing Abstract Since the last ten years the market has seen an extensive growth in the contemporary cruise industry and there has been an increase in customer research on the innovative naval design ideas, lengths of the cruising ships, including splendid destinations on the global scale, including on-board and on-shore activities, as these are the plans that can help the people in getting the vacations they want. OBJECTIVES This paper will attempt to explore Cruise Market Timesharing along with important market predispositions, and important and valuable markets for the cruising business. The paper will also explore the competitive nature of the cruising industry along with the major competitors in the cruising industry also taking into account the leading business strategy. INTRODUCTION Development of Cruise Industry Cruise industry symbolizes a small part of the vacation business environment which itself is a very small portion of the leisure business. The cruise industry is attributed by extraordinary value proposition, great demand, favorable guest demographics, high guest fulfillment rate and positive supply vs. demand balance. The business has seen a large development over time and it is anticipated to grow more in the following years. Though, in 2009, the development in business has turned down, but it is anticipated to lift up again as the global economy improves progressively from the recession. Seeing the development potential in cruise industry, the number of competitors has raised and the existing competitors will be growing their capabilities in the following years. (Middlemiss McNulty, 2007) The cruise industry has its roots dating back to the 1970s and this is the era that has been seen an enormous growth in the North American industry. It has been seen that there has been an increase of popularization that is considered as a key factor in the tourism sector with an increase in the cruising business becoming an important economic factor. Cruise industry is an important example of the globalization having many destinations all around the world, the customers of cruising industry belong to various countries as well as the employees of the cruising industries are from various continents. In addition to this an important fact is that in the past there was an increased level of detachment from the rest of the societies and the countries that are now reduced along with an increase in an economic, legal, ecological and social implication. A crisis-resistant industry with a varied offer of airlift choices and ports that are more modernized have made people choose cruising as an option for having vacations as there is an increase in the consumers knowing the fact that cruising is more relaxing, eventful and an adventurous choice for more than a million consumers coming in to cruise from global destinations. Cruising is now considered as a dynamic business that has been known for an increase in the products that it has offered with a development in potential markets. As observed there has been an average 8.5% increase in the annual growth in cruising industry since the last 20 years, with an addition of almost 90 million passengers since the 80s. the reports have suggested that more than 60% of the current customers have been generated in the last ten years . since that time there has been no slowing down as there were more than 13 and 13.5 million passengers between 2008 and 2009 as compared to 13 million in the year of 2007, and these increases are also being observed in the coming years. An important part to be considered in the case of cruising industry is the capacity and since the last ten years and more there has been an increase in the capacity of cruise industry. The history has it that there were only 40 cruise ships in 1980s, with an addition of 80 vessels in the 1990s, with a 40% increase between the years of 2000 and 2005. These years these fleets have joined newly designed ships that have caused a 25% increase in the cruise ships. Recently there has been an increased investment in newer and more innovative ships that have a capacity of more than 3,000 passengers. These ships promise to offer lower shipping and cruising rates thereby helping in developing a better economy of scale . Some of the activities that are offered by these ships include multi-story shopping centers, cafes, restaurants, art galleries. Thereby these ships offer more than just the cruising experience to the customers. In the case of cruising ships it has been seen that there is a fleet that has a capacity to carry more than hundred cruise ships having the capacity of carrying more than millions of passengers. These ships travel and cruise through many geographical locations on the global scale that can cover more than 500 destinations worldwide. Of these, these days, Caribbean cruises are the most popular ones, than the Mediterranean cruises and European cruise ships that have reached destinations that include Barcelona, Athens and the Greek Islands, Amsterdam, the Scandinavia Fjords, Helsinki, and San Petersburg. However, the North America is the main market for cruise trade. Though the area signifies the most mature marketplace of cruise business, with mainstream of travelers originating from the United States, it is still immature with large potential. Therefore, business players are working to raise their ship capabilities and lower berth capabilities to fulfill the increasing need of the business. Europe is the 2nd largest marketplace after North America, symbolizing the fastest developing marketplace. The European cruise business continues to boost its share of the international cruise marketplace, with United Kingdom being the biggest shareholder in the European marketplace. (Anonymous, 2006) The major strengths of the cruise line market are its extreme desirability among customers. Cruises attract to the US citizens desire of adventure. The 2nd strength is that cruise lines industry has demonstrated a great capability to modify their product to fulfill famous social trends and extend into untapped marketplaces. The current trend to present a large range of entertainments and the current fame of Theme Cruises has been a worthwhile asset. The presenting of different priced cruises is also sign of the industrys capability to change and as a consequence expand their marketplace. The spreading out into foreign marketplace is further proof of this strength (Mancini, 2003). The cruise line market has shown the capability to not only discover new marketplaces, but to take over them as well. And the final benefit is that the cruise line business operates at 100 percent capacity. The international cruise business is now looking towards Asia as a key development engine. The Asian cruise industry is increasing at a good growth pace. With the increasing middle class group and the growing interest of individuals in cruising businesses, this area gives ample development potential for the players. Being among the top ideal destination for passengers, the Australian and Singapore cruise market can witness large development in upcoming years. With an increase in the business of the cruising industry there has been an increase in the demand of better organizational structures and better planning and strategic structures that can increase competition on the global scale. These competitions are based on the potential markets that are being focused and that have been able to generate higher revenues with an addition of the markets from North America and Britain. Safety and Security Recently it has been found that the number of tourists worldwide who hire cruise vacations stands at approximately 13.4 million, symbolizing around 1.8 percent of the total global travel market, as anticipated by the World Tourism Organization. Roger Cartwright and Carolyn Baird, 2007 also mentioned that the far from being disheartened at this existing level of market portion, the business fully identifies the opportunities ahead as players expand into modern forms of cruises (containing the niche budget option); set their objectives on various demographic groups; and, head for new waters. (Cartwright Baird, 2007) Within one year there are more than 13 million passengers who enjoy the cruising each year and the main aim behind these cruises is to ensure the safety and enjoyment of the cruising customers. The help of extra protection provided by law enforcement agencies, FBI and U.S. Coast Guard, ensures the safety of the customers. In order to maximize the protection of the customers there are numerous codes that are to be followed by the cruise lines. CLIA policies have been recently approved that ensure an increased level of security. On an annual basis an examination known as Control Verification Certificate examination is conducted by the U.S. Coast Guard. An important part of the cruising industry is a Security Committee that is composed of security officers. These security officers are responsible for meeting the law enforcement and intelligence agencies in order to discuss the issues that relate to ship security and intelligence assessments. Competition in Cruise Industry Currently the cruise line business has been undergoing a period of huge development over the last 10 years. By some calculations, the cruise market in US alone has earned over $32 billion during 2005. Such income makes sure that the cruise business remains one of the very competitive across all marketplaces. Even smaller marketplaces have been experiencing a boost in cruise business operations. The Canadian marketplace has seen some ports increased over ninety cruise ship callings on a yearly basis and this is a large amount of traffic for a conventional smaller market. Therefore, the competitive profile for the business has boosted in terms of market share and competitive contention. (Dickinson Vladimir, 2007) These days it has been seen that the cruise shipping volume is smaller as there are barriers associated with the entrance and exits along with higher costs of selling and purchasing the cruise ships. In addition to this there are higher investments needed in the managing cruise lines as there are influences of these purchases on the multiple strategies related to organizational and management of these cruise lines. Important actors that have been identified in the case of increased and changing bargaining power and capability of the cruise industries in order to gain advantages of better economies include the size of the market that is effective in two different ways; a) There are a lesser shipbuilders and technology developers in the cruising industry that are able to accept the prices that are offered to them; b) There are a large number of suppliers and equipment thereby there is a great choice of bargain; Thereby there are a lesser number of companies left that are more vary of the potential threats that are faced by the companies for the clientele in order to provide the customers with options as improved vacation strategies, sightseeing vacations, including thematic parks. There are many opportunities that have caused planning diverse strategies that can help the specialization in specific areas of business. Newly designed strategies have also helped in the development of better cruising products that help to serve massive consumer markets. There has been a great change in the marketing strategy along with a great change in the brand image that has caused an improvement in the commercial environment. DISCUSSION The cruise industry has been seen to be threatened by such events as Achille Lauro hijack in 1985, the Iraq and Kosovo wars, and September 11 attacks, and these include the process of restructuration and merging in the cruising sector. Among the cruising companies, Renaissance Cruises was among the first ones to file for bankruptcy in 2001, after this American Classic Voyages and ten well-known brand names, a result of which there was a cease in operations thereby leaving the market open for the largest cruise companies that include Carnival Corporation, Royal Caribbean Cruise Limited and Star Cruises. The Carnival Corporation, having a headquartered in Miami and London is considered as a leader in the cruising industry. This is the company that has over 12 cruise brands in North America, Europe and Australia operating more than 89 cruise ships, along with more than 65,000 shipboard employees and 170,000 guests all around the world. It has been seen that the corporate offices of some of some of the cruise companies are located in the United States and Europe as the clients of these organizations. The companies have their fleets registered in the countries as Panama, Bermuda, Liberia, and Bahamas. Some of the main revenues that are generated in this case are from the passengers and by the help of maintaining the clients that helps in the financial stability. On the other hand, it has been seen that the cruise fares play important roles in the commercial relations of the cruise industry. These days there is an increase in the number of items and services provided by the cruising ships for the customers. For instance as compared to the older days there is an increased number of spa and personal care services, shipboard stores and boutiques, photography departments and art auctions at prices that have been the cause of an increased competition. Some of these services are offered by the concessionaires and subcontractors. Other than these there are some Cruise companies that have started to introduce varied practices in order to build the customer base that makes them spend more money. These services include cybercafà ©s, satellite telephone services, restaurants and bars, and diverse revenue-generating schemes in passengers cabins that include the interactive multimedia and TV, minibars. One of the main aims that are linked with cruising includes relaxing and having a vacation whereas there is one class of consumers that are more into enjoying all kinds of services that are being provided along with enjoying all the destinations. Thereby there has been an increase in the kind of activities that are being offered at the cruise ships that include gambling, videogames, adventure sports, computers, culinary workshops, and virtual reality centers, theme nights and so on. On the other hand it has been seen that passengers on the cruise ships are also encouraged to participate in an increasing number of onshore activities. The marketing campaigns of these activities on the ships began in the 1980s and since that time there has been an increase in the number of excursion tours and port lecturers, contracted with local concessionaires and tour operators so that later on it can be sold to passengers onboard. Cruising may last for several hours as the time increase when there is anchoring and the ship is docked. These dockings also provide different themes and a number of activities that include sightseeing, as there are sites that include natural, ecological and bio spherical locations. Along with these the destinations include wildlife viewing; adventure sports excursions, adventure tours, along with diverse environments that include natural environments; and historical places and cultural tours, museums and monumental heritages. It has been seen that these days the cruise industry has been able to maintain good relationships with the land-based tourism industry. In addition to this the bargaining power has also increased in the recent years and these have impacts on the services and these bargaining powers have also provided additional income from selling of such products and services. It has been estimated that there is an additional income associated with an arrangement of the On-shore excursions and visits to ports for many cruise companies. Thereby as a service it has been seen that passengers are provided with a map from which the passengers can select their destinations. These maps also include service shops that are associated with the cruise shops along with commercial establishments in a specific area.. In the year of 1990, it was seen that there were changes in these strategies provided to the passengers as there was an introduction of the concept of Private Island. This concept was developed by Norwegian Cruise Lines and was later on adopted by other companies that were providing the cruising services in the Caribbean waters. These strategies have been the cause of additional incomes for these companies. Newer cruise companies have an additional control over some shops. Other than onboard revenue, there are many alternative ways by the help of which cruise industries are making money having better economic results as there has been an increase in the economies of scale and there has been an improved in the management systems. Economic scales have also shown changes in the case of cruising industries as there has been an increase in the port-related activities with an increase in the port based activities. Thereby ports are now the source of an increased incomes even since the 9/11 attacks, as there has been a redesigning of the cruise routes as these routes are now closer to United States. These changes in routes have now caused a great change in the market trends in the case of Caribbean cities that have offered a reduction in the port charges. One of the most important facts in this case illustrates the fact that cruise companies are now playing important roles in an economic development along with a port facilities and infrastructures. Future Trends Within a short time, there has been an increase in the potential growth of cruise industry with an increase in the capability to move ships and fleets with an increase in the cruising demands. There has been an increase in the fuel price in the face of economic crisis, an increase in the terrorism, along with an increase in the political instability have been some of the most important challenges that are being faced by the cruise industries. Since the last ten years, cruise companies have ordered new and improved ships on the daily basis. On the other hand, the new ships that have been ordered are the ones that the new ships have added additional 20 billion dollars with an addition of 85,480 berths in the cruising market. It has been estimated that until 2012 there will be an addition of 4.2 million passengers. On the other hand, cruising companies including Royal Caribbean International have been ordering more innovative and luxurious ships that have additional capacities that also include Genesis-class vessels, and these have the cost of around $1.65 billion. On the other hand it has been seen that these new ships have an additional capacity of 5,400 passengers and 2,100 crewmembers. However one of the main changes that have taken place is that there are slower economic changes that have caused reconsideration in the business having a control over the costs and a reduction in the costs. But there have been some studies carried out by the financial analysts and they have argued that there will be no effects of these economic changes on the passengers. There have been many arrangements made by these companies with additional fleets that are equipped with more innovative services and technologies. These services promise better services to the passengers as there has been an increase in the innovative ships that can offer better services and better environments to the passengers. Many cruise executives are convinced that the current economic situation has an advantage on the cruise companies. CONCLUSION It has been seen that the cruise companies is now a more competitive market business. There has been an increase in the development of the cruise business with an increase in the business competition with latest and more innovative ships and improved technology. With this there is an addition of many clients and customers that have become more demanding with increased demands of 24 hour entertainment. There is an increase in the strains that are being faced. There is a need to increase the clients as these clients are the only source of profits as there is a need to market share and sales volume. Thereby there is a need of new clientele that can help the cruise industry to compete with greater and better challenges. These days it has been seen that the companies are now competing for new Asian markets , Middle East, Amazon and Brazil, Greenland and the Antarctic regions, as it has been realized that there are regions that offer better prospects for profits.

Freedom Bound :: essays research papers

In his book, Freedom Bound, Robert Weisbrot argues that the civil rights movement is interwoven with American political reform of the time, and furthermore, that "the black quest for justice and the national crusade for a 'Great Society' are best understood in relation to each other" (Weisbrot xiv). He traces the Great Society from its beginnings as Lyndon Johnson's liberal social reform program, through the Reagan years, claiming it was not entirely successful in breaking down racial barriers between blacks and conservative whites. He believes the Great Society was "an insidious enemy of black America," and that the federal government ultimately failed to deliever Johnson's original vision for civil rights advancement and reform (245). In the end, he claims, thegovernment was not committed enough to the principles of the Great Society and thus, it unraveled. In addition to detailing the Great Society, Weisbrot also chronicles within his book, struggle for racial equality in America, from the first sit-in at a Greensboro, North Carolina Woolworth'to the freedom rides to the 1963 March on Washington. He incorporates all the pivotal and influencial civil rights organizations of the time, inlcuding the NAACP, CORE, SNCC and SCLC, and details their actions in moving toward racial equality. He also enlists personal accounts from those involved with the movement, incluing highly-regarded leaders and student protesters, to add a more intimate perspective to the movement. Through this, he successfully demonstrates that the civil rights movement was not simply an event in our nation's history, but rather, a movement comprised of many different people with many different backgrounds, all working toward a common goal of equality and freedom. Freedom Bound :: essays research papers In his book, Freedom Bound, Robert Weisbrot argues that the civil rights movement is interwoven with American political reform of the time, and furthermore, that "the black quest for justice and the national crusade for a 'Great Society' are best understood in relation to each other" (Weisbrot xiv). He traces the Great Society from its beginnings as Lyndon Johnson's liberal social reform program, through the Reagan years, claiming it was not entirely successful in breaking down racial barriers between blacks and conservative whites. He believes the Great Society was "an insidious enemy of black America," and that the federal government ultimately failed to deliever Johnson's original vision for civil rights advancement and reform (245). In the end, he claims, thegovernment was not committed enough to the principles of the Great Society and thus, it unraveled. In addition to detailing the Great Society, Weisbrot also chronicles within his book, struggle for racial equality in America, from the first sit-in at a Greensboro, North Carolina Woolworth'to the freedom rides to the 1963 March on Washington. He incorporates all the pivotal and influencial civil rights organizations of the time, inlcuding the NAACP, CORE, SNCC and SCLC, and details their actions in moving toward racial equality. He also enlists personal accounts from those involved with the movement, incluing highly-regarded leaders and student protesters, to add a more intimate perspective to the movement. Through this, he successfully demonstrates that the civil rights movement was not simply an event in our nation's history, but rather, a movement comprised of many different people with many different backgrounds, all working toward a common goal of equality and freedom.

What gets rewarded gets done :: essays research papers

What gets rewarded gets done A Psychological and behavioral explanation The nature of human behavior is, humans do things to satisfy their unmet needs in some way or the other. These needs may vary from the very basic such as hunger to reach the greater heights of life. Whatever it may be, when he realizes that some actions he takes lead to satisfy his needs, he tends to do them in a superior way, expecting the satisfaction of his needs in a greater manner. On the other hand, if a person perceives that the things he does are unable to take him to a state of satisfied on some need or want, and then it’s obvious that he does not want to continue the same action. An activity of any kind, a person is involved in takes that person to a result. The result may or may not be desirable. That depends on the activity and the way that particular person performs that activity. The activities done by a person and the way they are done can be collectively known as the behavior. Therefore, what leads to a result is the behavior. The needed results are led by the right behavior. The right behavior here is an identified set of activities and the way they should be performed, which at the end take the person to the needed result. The two ideas: ‘need-satisfying urge of humans’ and ‘behavior leads to results’, forms the following idea. An individual may act in a certain way to satisfy his unmet needs, but that behavior brings a result, which may be satisfaction of that need itself or satisfaction of that need with something else. If that particular behavior brings some other result in addition to the need satisfaction itself, then it’s obvious that encouraging that behavior by means of ensuring greater need satisfaction yields more results. The above-discussed ideas make up the background for our topic, ‘what gets rewarded gets done’. To get done something (i.e. to achieve a result) there has to be a right behavior. Rewards can satisfy some needs of an individual encouraging the right behavior. From that we can say rewarding can lead to the needed result. Management point of view An organization is a setup of goals to be reached, and resources to be utilized in order to reach those goals. Human resource can be stated as the most important and valuable resource among all the resources possessed by an organization.