MKT305 Coursework Example | Topics and Well Written Essays - 750 words

MKT305 - Coursework Exampleis improving the client shopping experience since web-to-store transactions sustain eliminated the problems encountered in home words (Weinstein and Cahill 2014). Web-to-store has enabled the retailers to use their existing networks and group parcels thus increasing their sales volumes. gibe to marketing theory, target marketing requires market and customer segmentation and effective customer segments should be identifiable, accessible, measurable and reachable through the marketing and distribution channels (Egan 2007). The market should be sufficient and should have alone(predicate) needs and thus click and collect service of Marks and Spencer targets the online shoppers who have embraced e-commerce.The distinct customer characteristics take on the life stage, the social-economic status, purchasing intensity and online involvement of the customers. Marks and Spencer targets young adults and techno-savvy consumers who have busy schedules that demand. The target customer segment includes the working professionals, students and middle-income customers who prefer shopping at the comfort of their homes. This customer segment often outsources the delivery to a third-party and do not have the control or opportunity to track the delivery of the orders to their homes (Hart 2003).The online shoppers imagine that shopping is fun and explore a lot of information online before making a get decision. The customers have an appealing income and are techno-savvy since most of them get information from their internet enabled devices. The customers are enthusiastic and tearaway(a) and tend to spend most of their income on entertainment, fashion, books and new personal devices due to their exciting lifestyles (Hart 2003). The customers are pondering and motivated by knowledge and thus compare different products before making the purchase decision. another(prenominal) unique purchasing behaviour is the demand for stylish, functional and value f or money and thus the customers prefer

MIcro and Macro Economic Analysis Assignment Example | Topics and Well Written Essays - 1250 words

small and Macro Economic Analysis - Assignment ExampleSpeculations in the determines of oil causes the requirement to rise or fall in various times of the year. For example, oil products ar greatly demanded in countries experiencing winter because they are used for heating purposes. On the different hand, the supply of petroleum products is mainly dependent on the prices of cutting oil, technology and the availability of qualified personnel to extract the products. It is also highly dependent on the semipolitical instabilities prevailing in OPEC countries (Etro, 2009). These countries usually brook control on the supply and pricing of the product or so the globe thereby affecting the profitabilitys of many petroleum companies. b) Explain The Market twist In Which The Chosen Company campaigns With Regards To The Chosen Product The British Petroleum Company is found in the oligopoly structure of the marketplace. This is because there are fewer sellers of the products aroun d the globe. They are also highly sensitive to the other companies pricing along with their strategies of marketing. In this market structure it becomes actually difficult for new entrants to join the market. The sellers in this market structures are always aware of the strategies that their competitors are using. There are several competitors for the company who have branches all around the globe though there are many restrictions that have been placed to legal profession entrants into the industry. Dealing in petroleum products also requires real high capital and is also a very risky business due to the risks involved (Dunn & Mutti, 2004). c) Explain What The Company Can Do To Continue To Operate In This Profitable Market Structure Or Move Towards A More Profitable Or Sustainable Market Structure In order to continue operating profitably in this market structure, the British Petroleum Company needs to adopt more efficient technologies that aid in their geographic expedition ef forts for newer sources of oil. The company should further invest in the exploration of non-conventional raw materials since the current sources are in very high demand and are nearing depletion. For example, the company can invest in exploring more into the field of oil sans which could yield a lot of untapped resources. These measures will eventually assist the company in countering the uncertainties that use up the pricing of crude oil. For example, the recent civilian uprisings in the Middle East greatly unnatural the prices of oil around the globe leading some trading companies into encountering losses (Mankiw, 2011). d) Comment On The Different snatch Concepts That Can Influence The Pricing Strategy Or The Competitiveness Of The Chosen Product/Company. The product is affected by various duck soup factors of demand and supply. The elasticity of demand that usually affect the products are the price elasticity, income elasticity and cross elasticity between different companie s. The price elasticity usually refers to the changes in the quantities of the products demanded in relation to the changes in the prices of the products. The income elasticity mainly refers to the changes that the company experiences in its income in relation to changes in the demand of petroleum products. The British Petroleum Company is also greatly affected by the cross elasticity that exists between different firms (Gwartney, Stroup, Sobel & MacPhearson, 2008). This type of elasticity is responsible for measuring the

Comparison of economic efficiency of the model of perfect competition Essay

Comparison of economic skill of the model of perfect challenger with that of monopoly markets - Essay ExampleMoreover, their ability to exploit economies of scale also al miserables them to sell their products at very low prices which argon often less than the cost price of other sellers, thus allowing the larger companies to easily grind them out of the production line3. However, monopoly seller, as mentioned earlier, is highly likely not to satisfy the complete demand for its product so that it could charge a premium price. Therefore, the monopoly seller fails to take the full advantage of economies of scale, unlike many firms in monopolistic, perfectly competitive and oligopolistic markets4. Other than technical, allocative and productive inefficiencies, monopolies are also likely to be X-inefficient. American economic expert Liebenstein argued that regardless of the level of production, monopolies are always X-inefficient because of the absence of competitive pressures5. Ther efore, there costs of production are always higher than it would be within perfectly competitive on even monopolistic markets. The uniform is true because monopolies sellers are most likely to own technologies, assets, and machines that are not operating at their fullest or which are not needed. Furthermore, they are also likely to overpay people, thus leading to cost inefficiencies6. In presence of competition, firms spend great deal of time and energy over ensuring that they decrease their costs to finish possible. Consider the example of the US airline industry where strong competitive pressures have forced companies to search more cost effective pressure. Competition forced Southwest Airlines to create a forward-looking business model aimed at cost effectiveness where the company flies its aircrafts for more than 11 hours a day, uses said(prenominal) aircrafts for trim down maintenance and training costs, flies short haul, uses dynamic...This paper is an attempt to explore the economic efficiency outcomes of monopoly markets with that of perfect competition markets. Furthermore, the paper would also attempt to present a possible presidency polity to improve efficiency within the markets. The focus of policymakers should be at creating policies and programs that facilitate competition within different markets, especially within monopolies markets.However, policymakers should draw a line for their intervention. Even in the worst times, direct political science intervention or control is not a viable long-term option for creating efficiency because not only it is inefficient but ineffective.The only policy that governments should pursue is to ensure that monopolistic and oligopolistic markets could move towards a perfectly competitive market. Interestingly, in many cases, it is the existing government policy and structure, which creates the costs and hurdles for new entrants to enter into the market. Therefore, governments all over the world should t ry to follow the economic models of countries like Hong Kong, Singapore, Australia, New Zealand and Switzerland where the government intervention within the markets is minimal. Furthermore, the cost of starting up a business, running the business and winding up the business are also much lesser than the rest of the world.The focus should be on reducing the excessive costs and time required to start, operate and wind up a business, opening up borders to other companies, facilitating free trade and research and development.

Generational differences Essay Example | Topics and Well Written Essays - 500 words

propagational differences - Essay ExampleThere needs to be respect, borrowing and harmony among the different timess in order for smooth progress to occur.Various characteristics of my generation vex enabled me to learn into the kind of individual that I am. Technological advancements have made things much easier such as travel and getting information. I therefore believe that I am more knowledgeable on a variety of things based on the ease of access of information through the internet. The social life of Generation Y has also expanded through social net track downs and it is easier to have international friends. This means that communication is unshakable and effective through text messages emails and social networks and has aided in international marketing through these venues. The generation Y prefers management that caring rather than competent which is another unique factor.Unfortunately, the other generations may placement the ease with which my generation does things i n a negative way. They feel that we are after instant contentment and do not care about work yet have high expectations in life. match to them, our generation uses cryptic messages and move from one job to another and therefore when assigned to a multi-generational work group the cooperation may not be well enhanced. However, I disagree with this view and believe that they have misunderstood the Y generation. This is because we not only focus on having work, but also working in a comfortable environment that respects and appreciates our opinions. The messages we send are simply short forms to save on time. They mistake our focus to get things done fast and effectively for instant gratifications.The differences in opinions and judging on different generations, this may lead t conflict at work. The older generation may countermine the opinions of the generation Y because they believe that we are after instant gratification and are not cogitate on maintaining one

Scientific Management Research Paper Example | Topics and Well Written Essays - 1500 words

Scientific solicitude - Research Paper ExampleReferring to these notions, the essay primarily focuses on exploring the effectiveness of scientific oversight in the organizational context. The essay also aims at determining the utility program of scientific vigilance in order to manage organizational behavior and plan for changes within an organization.In a broader sense, the term Scientific management, can be referred as a managerial hypothesis that is principally used for evaluating and synthesizing the workflow in an organization. The principal use of the notion underlying the theory of scientific management has been to enhance the financial efficiency and overall productivity level of an organization. This theory was developed by Frederick Winslow Taylor in the year 1911 with the aim of reconfiguring the management and engineering processes within manufacturing units with emphasis to better use of resources and obtention of productivity. According to Trist, the concept of sc ientific management raises two questions, what is science and what is management. From a generalized perspective, answers to these questions strength be plural and vague if thought philosophically. While from a historical perspective, the answers to these questions are single and clear. Contextually, scientific management can be mentioned as the movement that is related to the measurement of work, which was developed by Taylor during the sign phase of industrial revolution (Trist, n.d.).According to the research conducted by Celik (2011), it was believed that Taylor was the first person to study management as a scientific subject through which, he obtained the idea to Theory of Scientific Management. It was revealed that the ideas developed by Taylor had a huge influence on various academics and scientists studying organizational management during the period. It would be worth mentioning that the ideas developed by

Journal Article Research and Analysis Essay Example | Topics and Well Written Essays - 750 words

Journal Article Research and Analysis - act ExampleHeneman (2002), states that for human imaginativenesss honorarium is the prime source that enables companies to attract and retain talents, and so the compensation charge is a critical comp hotshotnt of human resource caution and of the entire organization.The importance of compensable factors, such(prenominal) as knowledge required by position and skills requirements, problem solving and accountability (Jones, Steffy & Bray, 1991) are bring down by the complex decisions that executives should make in order to positively impact companys enlisting and retention efforts and to reach organizational goals. Therefore, choosing a compensation strategy is one of the main human resource decisions made by any organization. The development of such strategy is highly important because it promotes employee recruitment, retention, motivation and corking performance thanks to the set of offerings that a company makes. However, not every org anization compensates its employees or uses compensation strategically. While wages and benefits policies are used without strategical intentions, compensations instead are aimed to improve morale, reduce employees employee turnover and help achieve targets within an establishment (Das & Baruah, 2013). However, as stated by Hong, Hao, Kumar, Ramendran and Kadiresan (2012), compensation is not one of the main factors that impact the employees turnover despite being a critical factor in cut down managerial turnover. When determining the compensable factors, the developers should consider such policy choices as internal alignment, external competitiveness, employee contributions and the management of the pay system. As internal alignment deals with the pay relationships within the organization, it dictates the level of skills and knowledge that are needed, thus the compensation and benefits programs are granted for the special set of such skills. As companies are facing prankish com petitiveness, they should offer applicants such compensation packages that

Hybrid Cars Research Paper Example | Topics and Well Written Essays - 1500 words

Hybrid Cars - Research Paper ExampleGlobal warming has taken the go part of environmentalists. Anderson, in his publication, argues that the introduction of hybrid automobiles had a weighty significance to the environment (Anderson, & Anderson, 2010, p. 37). The first wages attached to the introduction of this technology is that the automobiles pose less threat to global warming due(p) to their economic crisis gondola carbon dioxide emissions. This helps in conserving the future and reliable environment. Researchers suggest that the amount of carbon dioxide emitted by automobiles is proportional to the provide energy they consume. Therefore, hybrid vehicles with low burn down utilization emit low amounts of the green house spoiles, thus, reduce threat to the ozone layer. For instance, the Toyota Prius hybrid from the United States reduces tailpipe emissions by up to 90% and green house gas emissions by around 50% (Hilgenkamp, 2005, p. 122). Scholarly research shed light on ly depicts that the hybrid automobiles burn far less gas per mile compared to that of convectional cars. In addition, a number of harmful smog pollutants emitted by the hybrid cars are fractional compared to the traditional gasoline powered automobiles. This, thus, makes the hybrid automobiles more efficient to use. Due to the strong urge of improving mileage especially in the United States, they have encouraged people to use hybrid cars. This has resulted in the production of more and luxurious automobiles, which rely on low amounts of fuel.Low fuel consumption motivates individuals and states to poses automobiles. Petite MPG (miles per gallon) improvements on incompetent automobiles saves a large amount of fuel over a given remoteness of driveway since the greater the MPG, the lower the amount of carbon dioxide produced when traveling a fixed number of miles. A clear example is portrayed by the Nissan Altima hybrid, which gets 35 mpg in the city and 23 mpg on the highway wherea s the convectional car gets 33 mpg in the city and 32 mpg on the highway. Ultimately, the MPG of a hybrid car is higher due to consumption of low fuel amounts as compared to the MPG of a convectional car, which is low due to high fuel consumption resulting to subsequent high carbon dioxide emissions (Stellet et. Al, 2011, p. 3). Arguably, hybrid automobiles consume less amounts of fuel thus reducing the posit of foreign oil. The technology being outdated by the introduction of hybrid automobiles is known for high fuel consumption. In fact, statistic collected by U.S. Energy Information Administration (EIA)